DomainTools Product Innovation 2014: Bigger, Faster, Stronger!

| February 4, 2014

DomainToolsWhen I reflect on the state of product innovation at DomainTools the sports training saying “Bigger. Faster. Stronger.” seems to fit quite well.

In 2013, the DomainTools team spent a lot of time and energy building a foundation for scale and product innovation; updating the infrastructure, building data systems and improving the code. In short, making DomainTools services “Bigger. Faster. Stronger.” That effort has set us up for 2014 to be the year of product innovation. “Better” might be an apt additional adjective, as we aim to deliver products that make your jobs better. And we have big plans.

2013 – Data-First, Infrastructure Growth and Product Set Consistency

First, let’s recap. Our mission is to “Build the most powerful Domain Name and DNS research and monitoring tools worldwide.” And that starts with data. This is why we have focused on making sure our data sets are the best in the industry.

Here are some of our achievements in 2013:

  • We have over 15 billion data points of information, including Whois records, IP addresses, screenshots, name servers, mail servers and more.
  • We provide access to over 7 billion Whois records from 473 million current and historical domains, and regularly update Whois records for over 232 million current domains.
  • We have increased our coverage of ccTLDs from less than 20 million to over 84 million domains today…providing the best ccTLD coverage available.
  • We now have Whois records, Screenshots and Hosting History dating back 12 years.
  • We released new products Reverse Name Server lookup, Domain Report, and Labs.
  • We have updated Screenshot History, Brand Monitor, Reverse Whois and Reverse Whois Interactive Research Mode (IRM),, mobile and API support.
  • We launched a new website.
  • We are ready to provide the same service to the millions more domains coming from new gTLDs.

As you can see, we accomplished a lot in 2013. And that’s just setting the stage for what we’re going to deliver in 2014.

2014 – The Year of Product Innovation

Bruce (our VP of Technology and head of Engineering) and I think about four broad themes as we plan the product roadmap for 2014

  • Collecting new valuable data to advance our leadership in DNS and online research
  • Adding insight on top of our data
  • Delivering products that delight in user experience (UX) as well as accelerate research
  • Solving big problems in unique ways

As you’ve seen with the recent Product releases we are wasting no time in 2014 on these initiatives. User Experience (UX) is very important to us. Our goal is to present information in a way that is intuitive, efficient and accelerates your research. Whois History and the new Domain Search are clear example of this. But we’re not stopping there—plan on seeing UX improvements throughout the year.

We are constantly experimenting with new types of data, better data sources and increased gathering frequency. We plan to deliver at least one new data source per quarter, designed to help you in new ways with your online research.

While not new data, parsed Whois records (coming in the first half of 2014) will provide new data points for doing investigative research and open up new avenues for leveraging the world’s best Whois database.

Almost all of our customers—particularly those in the cybercrime investigation arena—in some way leverage our data to draw connections between different data sets to learn more about a particular organization and their activities. There are many things we could do to highlight those connections for you and help assess their relevance. We’re confident this will greatly accelerate your research, but also surface connections you might never have discovered otherwise.

In addition to our ideas for 2014, we want to hear yours. What product ideas, data sources or brand new challenges do you have? Let us know: Drop us an email at We’re also going to be reaching out to you with a survey. Your feedback will help us hone our new product roadmap. Thanks for your participation and let us know how we’re doing.


Jeff and Bruce

Jeff Day
VP of Product & Marketing
Bruce Roberts
VP of Technology



Tags: , ,

Category: Domain Tools Updates, Product Update

About the Author ()

As the Vice President of Marketing and Product at DomainTools, Jeff has over 20 years in the high-tech industry. Starting out as a design engineer at Intel and spending the last 14 years in marketing and product management, Jeff has worked in big companies and startups, on technologies as vast as Cluster File Systems to InfiniBand software to IT Financial Management SaaS to Marketing Performance Management SaaS. Throughout all of it, Jeff maintains a passion for producing great products and driving successful high-growth businesses.

Comments are closed.