DomainTools Blog

SharedReviews.com announced it took on a first round of capital today. Monster Venture Partners, Frank Schilling, and Internet Real Estate Group have chipped in to Fund the Toronto based SharedReviews.com company that Peter Ejtel (CEO) and Frank Michlick (COO) are building. The first round of capital for $500,000 was completed today and gives the group the resources to further enhance the company and develop it out further. The SharedReviews.com site is designed to provide syndicated content about products out to the edge of the network. Parking pages and shopping portals can license the content and add richer information to the browsing experience of products.

Frank Schilling commented, “My investment in Shared Reviews is first and foremost a bet on people. Peter Ejtel (CEO) and Frank Michlick (COO) are two gentlemen whom I have known for years and whom I respect greatly. I also believe in the vision of syndicating high quality content onto under-developed domains as a step forward on the path to full domain development for domain properties that receive significant traffic and are good candidates for indexing by search engines due to the presence of truly novel and useful content.”

Mr. Ejtel (CEO) gives an interesting insight into the company, “With Shared Reviews providing a safe social environment for members to maintain detailed demographic profiles and a community with which to share consumer experiences, it has been an ongoing focus for us to leverage non-traditional monetization verticals to define the true value of this high quality consumer feedback. We are delighted to have assembled an investor group with expertise to help tap this lucrative search vertical and better reward our users’ contributions”.

Monster Venture Partners has been focusing on more domain related Venture deals lately that take generic domains and build them out into their true potential. The venture capital company is looking for good generics domains and a smart operational teams. Monster just helped fund the Patents.com domain acquisition deal and then went on to buy the already established Patent Monkey company. By combining good generic domains with top notch matching content the resulting companies dominate Google’s organic results.