Yahoo acquires IndexTools

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April 8th, 2008 by Jay Westerdal

Yahoo IndextoolsEveryone has to wonder why Google has an analytics system and Yahoo does not. I predict that Yahoo will acquire IndexTools within the next month. The current analytics players are WebsideStory, Unica, Microsoft, Google Analytics, Clicktracks, HBX, Coremetrics, Indextools, and Omniture. With large companies like Google and soon to be Microsoft offering Analytics tools for free it is putting a real pressure on the independent for profit companies that are left. There is not much they can do when their customers leave for the better free products that the big guys offer. I am not going to say how I know…. well… Ok I will since it is a new product, “Registrant Alert” gave it away. There are signs that show Yahoo is acquiring IndexTools.comIndexTools.com. I am not going to say what the signs are but setting up a Registrant Alert allowed me to figure it out.

File this one under rumor until it is true but I am predicting you will not have to wait long until you hear the official announcement.

UPDATE: 24 Hours later. The announcement has been made and my prediction is reality! Not bad for predicting the future.

Posted in Registrant Alert, Rumors, Yahoo | 8 Comments »