When we launched our new homepage last year, a lot of people asked me “What does Whois data have to do with cybersecurity?” A lot, as it turns out. My answer then is the same as it is now: Whois data helps you understand who is behind nefarious domains and IPs, and helps you connect domains and […]
We are very excited to present a new look and feel for DomainTools’ website! This is the first of many changes to design, usability and architecture to come. We have long wanted to update the look and usability of our website, but have prioritized delivering the best data, scalable and reliable infrastructure and innovative products […]
As a marketer, I rely on a wide range of tools every day to track campaign ROI and gain insight into the health and impact of the various DomainTools marketing programs I run. Some of the tools I use (such as Twitter, ExactTarget, Facebook, and LinkedIn) provide their own metrics based on number of visits, specific content impressions/shares, overall engagement numbers, etc.
In addition to monitoring the pulse of current programs, it’s also very important to research and monitor what is developing in the market so you know how to best position your company.
Specifically, what are your competitors planning? Do they have upcoming product plans or launches in the near future? What does that larger strategy look like? What programs or promotions have they ran in the past, in addition to current offers?
How are you currently uncovering this information?
One of the DomainTools products that our members depend on most is our Reverse Whois Lookup, which identifies domains owned by a specific company or individual. Longtime members will recall the original ‘Registrant Search’ launch in October of 2007, over five years ago. Today DomainTools announces a significant update to Reverse Whois, focused on the tool’s UI and UX.
There are two main elements to making a powerful research tool. 1. You have to have access to good data.
2. You have to overlay that data with an effective and user-friendly presentation layer. In the direction of #1, over the last five years DomainTools has heavily invested in our market-leading whois data set. In fact, over the last 12 months we have probably made greater progress in data collection and processing than ever before. Much of this happens behind the scenes to our users, however.