DomainTools Blog

We have spent months creating the “Who’s It Gonna Be” Tool. No longer will intellectual property attorneys need to track down offenders of trademarks in domain names. The technology is roughly based around the Psychic Whois system we released last year. The new system stops all trademark registrations before they happen. The technology uses proprietary algorithms and millions of whois queries and extensive history to come up with predictions on who will register any given domain name in the future. The system will email challenging lawyers prior to the registration of a domain to let them know they may want to object to the registration prior to it actually getting registered. They can either register the domain before the offending registrant or they can choose to take the registrant to court to stop them. If the registrant is not alerted by an attorney prior to the registration, they are guaranteed that the domain is trademark-free and that no one will sue them over the domain.

Our technology is now so good we believe we can predict what people will registered about 36 hours before they commit the crime. This is clearly a win-win for everyone involved in the domain industry. There will no longer be squatters and only true domainers will be registering new domains. Attorneys will be able to send out “cease and desist” letters to suspected registrants to keep them on their toes. “This is keeping us one step ahead of the bad guys” said an IP attorney who wished to remain anonymous. The tool will likely cause a serious outcry in the domainer community but eventually everyone should accept it. Lawyers have begun private beta testing of the service two months ago and it will be released to everyone later this week. Please email us if you would like access to the private beta as signups are limited.

ICANN has indicated this new, “Who’s It Gonna Be” technology will allow them to form a new UDPRP (Uniform Domain Pre-Registration Policy). Cases will be more proactive than the current UDRP. We’re happy we can assist ICANN in making the world safer one domain at a time.