DomainTools Blog

Often thought leaders define new words but forget to register the domain name. Seth Godin in his blog this week defined the word, SheepWalking. Seth should remember to register the .COM before he publicly posts about new words in his blog. Here is Seth’s interesting definition of SheepWalking:

I define “sheepwalking” as the outcome of hiring people who have been raised to be obedient and giving them a braindead job and enough fear to keep them in line. You’ve probably encountered someone who is sheepwalking. The TSA ’screener’ who forces a mom to drink from a bottle of breast milk because any other action is not in the manual. A ‘customer service’ rep who will happily reread a company policy six or seven times but never stop to actually consider what the policy means. A marketing executive who buys millions of dollars of TV time even though she knows it’s not working–she does it because her boss told her to.

Looks like a loyal reader named Russell Page registered the SheepWalking.com domain for Seth and ironically there is a post from Mr. Page on January 24th to Seth, titled, “Forgive me Seth”. But blog post was before the blog entry and the registration date so he was apologizing about something else.

Remember to register your words!