Microsoft fired off the first three lawsuits out of a total of 22 lawsuits that will be filed this month over domain names. The other four companies filing the remaining 19 lawsuits will be Yahoo, Dell, Time Warner, and Wal-Mart. The five powerful Internet companies seem to be on a mission to send a big warning shot across the bow of future cybersquaters. They want to send a loud message, “stay off our trademarks”.
All five companies are members of the International Trademark Association (INTA) so on the INTA website they discuss the lawsuits. The INTA sites says, “This alarming trend affects everyone who uses the Internet, including children who may be misdirected to adult-only sites when they innocently mistype a brand name into their browsers.
Once misdirected through such deceptive practices, consumers can be bombarded with advertisements, pornographic material, unlawful spyware and even harmful computer viruses.”
From what I can tell, the domains in the current lawsuits just serve ads. There is no unlawful spyware, virus, or pornographic material. I think this vilifying language is thrown in for a good spin. It would be great if INTA just laid the facts on the table rather then trying to vilify their opponents. There is no doubt in my mind that these lawsuits are justified but the extra banter seems distracting and paints INTA as a group that needs to throw mud while it is litigating people.
We have obtained a few domains from the Microsoft lawsuits:
Lawsuit 1:
I have noticed that most of the domains in the September 11th lawsuit #1 are already in Microsoft’s name and have Microsoft’s Name Servers. It is like Microsoft filed the lawsuit after they got the domains. In some cases it appears Microsoft had the domains months before the lawsuit was filed. I wonder what the back story is there.
Lawsuit 2:
It appears Frank Schilling, one the cleanest Domainers in the industry actually owned ExcelTutorial.com back in February. He must have got a C&D letter on the domain or did some house cleaning because the domain was set to expire in 2009 and he deleted it early. After Frank deleted it, Digi Real Estate picked it up. Then Digi sold the domain to Bogdan Kisielewski of Poland. That domain seems like a hot potato. But perhaps there is a service there. If Frank deletes it, don’t register it.
Lawsuit 3:
Case 3 is more of a newbie mistake. Some new domainer thought he would strike it rich, Kevin Cody systematically registered the most clear examples of trademark domains. He was such a novice that he even registered the .biz extensions. If Kevin was looking for traffic he would have only registered the DotComs. Kevin was just squatting, the domains are parked for free at GoDaddy and GoDaddy is making all the revenue on the domains. Kevin registered 50+ domains at $8 each. For a total of $400 in fees. Now he faces $50,000,000 in damages. I bet Kevin gives up domaining now. I don’t think it is his cup of tea. First rule of domaining, learn the difference between domaining and cybersquating.
This is only a portion of the domains from each lawsuit. There are about 50-200 domains per lawsuit. Microsoft is suing for damages under the Anticybersquatting Consumer Protection Act which could be anywhere from $1000 per name to $100,000 in damages. The law is still very unclear where in the middle the damages should be. Industry lawyers like David Steele that have filed cases like this in the past have suggested that there should be a formula to figure out the penalty. Something like triple damages rather then a vague number. It would be easier to fight cases. In any event it is clear that domainers should not play with the dark side of being a cybersquatter. You never know when a corporation will grow teeth and bite back hard.
I remember my first employer in College (circa 1996) ran a site called Windows95.com, that site was sold to CNET for $20 Million. It was later rebranded WinFiles.com after the Anticybersquatting act was passed. Back then the rules were not so clear. The site had a huge following and led to successful spin off companies like VServers.com that sold for more then $60 Million. VServers was built on the traffic of Windows95.com. Every page promoted that hosting company. In today’s market the current laws would easily say something like that would be illegal but back then the rules were not so well defined.
Most of the names from the lawsuits are clearly obvious trademark infringement. But a few domains look innocent. Had a random person owned Outlooking.com without owning other Microsoft Trademark domains then it would be a hard case for Microsoft to bring the owner to court.
I think Microsoft is sending a clear signal to the domaining community. Don’t go to the dark side. Stay away. Companies like Microsoft sue all the time. These types of lawsuits help educate the public on what types of domains are not ok to register.