DomainTools Blog

Sevan Derderian joins HitFarm today. This is a huge announcement because Sevan was famous for being the best sales person at DomainSponsor. Of the several Parking companies in the industry, DomainSponsor is the most well known because they sponsor so much and send teams of people to any event that has domainers. Sevan knows how to bring in customers and keep them happy. As a senior sales person he did such a good job that he kept meeting all his objectives and always earned his maximum bonus. Sevan and DomainSponsor went different ways because Sevan was too successful and kept hitting ceilings. He was given higher and higher goals and always met them. This sounds like a problem I would love to have as an employer.

Sales people work on commission and work their asses off and keep hustling all the time. You tell a sales person, go find $10 dollars and we will give you $1 dollar. This formula should scale for a long time. The worst thing you can tell a sales person is, you have met your goals, now do the rest for free. They tend to store those new leads for the next quarter or sit on their hands. I met Sevan last night and he was unemployeed and looking for a new company to join. Within an hour he came back over and told me the good news, HitFarm made him an offer and the two are now married. Congratulation Sevan, something tells me he will be the top preforming Sales Person at HitFarm within a few months.

HitFarm is part of the Reinvent company that Kevin Ham and Colin Yu own. Reinvent was made famous when Kevin was featured on the June Cover of Business 2.0. Good hiring decisions like this will keep Kevin on track to own the Internet.