nTLD Brand Monitoring with DomainTools
DomainTools is well-known for Whois data: whois lookup, whois history, and reverse whois reports. But we also have a lot of other cool products that savvy clients utilize all the time. Many of those products deal with domain names and DNS data, rather than strictly whois data.
Brand Monitor is a perfect example. This product reviews new domain name registrations for brands and trademarks chosen by our clients. Today we are excited to launch a significant expansion to that product, allowing our clients for the first time to monitor their brands across a much larger footprint of TLDs.
The first brand monitoring product we built many years ago only covered the biggest gTLDs with zone files: com, net, org, biz, info and us. Access to zone files allows us to definitively know that a new domain exists. So if Yahoo wants to monitor all the domains that get registered every day with the string ‘yahoo’ in it, they can do so in these TLDs. The counterpoint exists for TLDs (mostly ccTLDs) that do not publish zone files: for example if someone registered ‘yahoostinks.de’, the only groups that would know about that domain registration would be the registrant, the registrar, and DENIC.
