DomainTools authored an article in with the World Intellectual Property Review, in their Trademarks, Brands and the Internet (TB&I) volume 1, issue 3, which was published recently.
In the recent TB&I article, DomainTools touches upon the ongoing battle against online fraud activity and the impact on brands. Those attacks can be very damaging and costly to both your revenue AND your reputation. The right way to fight the good fight is to rely on available domain and DNS research tools, in combination with prevailing legal statutes.
Last week, I explained how simple it can be to gain insight into companies’ product plans by using DomainTools to track the domain names they register. If you’ve been using our services to do that for a long time, you’ll have no doubt noticed that every company has a different strategy, in terms of how, and more importantly when, they register domains related to new and upcoming offerings.
Let’s take a look at some of the biggest names in mobile computing, for example. Just last week news emerged that Blackberry maker Research In Motion had registered over 300 domains for its new Curve phones. The list of domains covered a broad range of extensions, as well as variations using hyphens, abbreviations and additional keywords including the scary “sucks” suffix.