One of the most satisfying things for us at DomainTools is to see our tools and data enable novel solutions that make a real difference for customers. Maccabim, a longtime DomainTools customer, has just released its Serial Cybersquatter Detector combining their know-how in the brand protection world with our market-leading database of domain and DNS information. The […]
Based on our recent survey work, nearly 30% of our users use DomainTools for online Brand Protection or investigating online brand fraud. While the onslaught of new TLDs (Top-Level Domains) is creating a new frontier for the internet, with new business opportunities, new marketing opportunities, a much needed expansion of domain names via infinite new […]
We are very excited to present a new look and feel for DomainTools’ website! This is the first of many changes to design, usability and architecture to come. We have long wanted to update the look and usability of our website, but have prioritized delivering the best data, scalable and reliable infrastructure and innovative products […]
If you follow any court decisions on domain name disputes, you probably know that a significant amount of domain name typosquatting still exists despite attempts to quell it.
Typosquatting occurs when someone registers domain names that are mistakenly close in spelling to an established brand name/domain name. Typosquatters receive traffic when someone mistypes a domain in their browser’s address bar — think domainetools.com instead of domaintools.com — and it can be an extremely profitable venture for them in some cases.
World Intellectual Property Organization (WIPO) and the National Arbitration Forum (FORUM) regularly adjudicate and report on domain name disputes.. Many decisions simply result in the transfer of domain ownership, very little impact, financial or otherwise, is felt by the typosquatter in these instances. However, certain companies are becoming more active in their pursuit of individuals who are doing significant amounts of willful brand infringement in domains. You may have heard back in May that Facebook claimed victory in its case against typosquatters on 105 domains, with statutory damages of $2,795,000. We expect more similar pursuits and announcements, especially with the impending wild west of new gTLD launches later this year.
This spring contained, as usual, the spring “conference season”. And, DomainTools attended a variety of them. The back-to-back-to-back conferences we exhibited at were FS-ISAC, IACC and INTA. Each of the three conferences had sessions covering the pervasiveness of cybercrime generally, but each also focused in on areas specifically pertaining to their own discipline: the security of financial networks and accounts, the sale of counterfeit goods, and online intellectual property/brand protection, respectively.
As a marketer, I rely on a wide range of tools every day to track campaign ROI and gain insight into the health and impact of the various DomainTools marketing programs I run. Some of the tools I use (such as Twitter, ExactTarget, Facebook, and LinkedIn) provide their own metrics based on number of visits, specific content impressions/shares, overall engagement numbers, etc.
In addition to monitoring the pulse of current programs, it’s also very important to research and monitor what is developing in the market so you know how to best position your company.
Specifically, what are your competitors planning? Do they have upcoming product plans or launches in the near future? What does that larger strategy look like? What programs or promotions have they ran in the past, in addition to current offers?
How are you currently uncovering this information?
Most people reading this blog are probably aware that Microsoft is force-converting Hotmail users to its new Outlook email service this week. And as many of you know, ‘Hotmail’ is one of the most cybersquatted brands of all-time. With Outlook being an emerging global brand, it provides a good use case for our newly expanded Brand Monitoring service. Granted, Microsoft announced the launch of Outlook.com last August, and that is when most of the aggressive domain registrations likely happened. But as expected, the formal launch of Outlook.com this week has generated a large number of new Outlook-related domain registrations.
DomainTools is well-known for Whois data: whois lookup, whois history, and reverse whois reports. But we also have a lot of other cool products that savvy clients utilize all the time. Many of those products deal with domain names and DNS data, rather than strictly whois data.
Brand Monitor is a perfect example. This product reviews new domain name registrations for brands and trademarks chosen by our clients. Today we are excited to launch a significant expansion to that product, allowing our clients for the first time to monitor their brands across a much larger footprint of TLDs.
The first brand monitoring product we built many years ago only covered the biggest gTLDs with zone files: com, net, org, biz, info and us. Access to zone files allows us to definitively know that a new domain exists. So if Yahoo wants to monitor all the domains that get registered every day with the string ‘yahoo’ in it, they can do so in these TLDs. The counterpoint exists for TLDs (mostly ccTLDs) that do not publish zone files: for example if someone registered ‘yahoostinks.de’, the only groups that would know about that domain registration would be the registrant, the registrar, and DENIC.
DomainTools authored an article in with the World Intellectual Property Review, in their Trademarks, Brands and the Internet (TB&I) volume 1, issue 3, which was published recently.
In the recent TB&I article, DomainTools touches upon the ongoing battle against online fraud activity and the impact on brands. Those attacks can be very damaging and costly to both your revenue AND your reputation. The right way to fight the good fight is to rely on available domain and DNS research tools, in combination with prevailing legal statutes.