2014 is going to be a big year for the domain industry, driven in large part by the advent of new gTLDs. My friend Richard Lau is ringing in the new year by putting on the largest domain name conference in recent memory, this week in Las Vegas. DomainTools will be there and I encourage everyone to stop by our booth to check out some of the new tools we have in store for 2014 (more on that in another post). Susan Prosser, Jeff Day, and I will be there to meet with our current customers and partners, and hopefully to meet some new ones.
NamesCon is exciting for many reasons. Remember Domain Roundtable, originally started at DomainTools? Gone. DomainFest? Gone. And the trend has not been strong for other domain industry conferences, including many of the new gTLD events. Actually, ICANN meetings have the most momentum right now. But along comes NamesCon and 600 people show up? It’s a great study in product and marketing: the product is clearly focused on value-add content, and networking opportunities. The price is right, and this alone likely doubled the attendance. Add to that the masterful marketers on the NamesCon team. Plus, Richard is well-known and well-liked. In Sales, people buy from people they like. Richard can separate people from their money perhaps better than anyone in the domain industry, as evidenced by the incredible work he is doing with the Waterschool.
Plus timing is everything. Everyone wants to get off and running in the new year. Perfect time to get like-minded people together. So congratulations to Richard, Jothan, Jodi and the entire NamesCon team. We look forward to seeing you there!
Meetings Tip: You can backdoor the conference attendee list by registering for WaterNight. Great way to figure out if someone you want to meet with is going to be in Vegas this week. And don’t forget to donate to that very worthy cause.