DomainTools Blog

Thanks to all who took part in the event and the contest and the auction. We had a blast!

In the final tally, Domain Madness auction sold 25 of 48 names offered in the catalog for a total just below $150,000. And this after only initially selling 16 in the live event. But we put forth a new strategy and believe it paid off.

For this auction, we decided to take things in another direction, largely because of a comment someone made about a premium name, “we’ll wait and get it cheaper later.”

Not only was this not true (owner was talked way down for auction and price is up again) but it made me realize that the best option for sellers would be to increase prices with each stage, instead of decreasing or keeping stable.

And so we did. After the auction we raised the prices on the remaining names and would do so at least two more times before it was all said and done. The idea is to de-motivate the cherry-picker, force them into earlier decisions or pay more later.

The result is that several names were sold above the reserve in the post auction phase – a first for us and perhaps for the sellers as well. We now intend to make this ‘rising’ scale standard procedure in all upcoming auctions – including the GEO auction to be held at the end of April in San Diego.

Tally Your Domain Madness Contest Score

A perfect score is 74 points – means you guessed correctly which names would and would not sell. Correct answers are given points – based on the bracket they are in. For example, if you guessed that Lawclass.com would not sell, you get ONE point. If you guessed it would sell, you get no points but no deduction either. Please contact DomainConsultant if you tally up a perfect score or anything above 69. Download the Official Bracket Sheet.

We will be publishing the overall vote totals for each name in the coming weeks as an interesting case study. For the moment, here are the final, official sales figures.

Domain Madness Sales
Antidepressant.net $1650
Antiseptic.com $6000
Autloan.ca $4500
Birdproof.com $2500
Blockads.com $1100
Calfskin.com $3500
Cutout.com $3320
Doodling.com $4700
ePills.com $9000
Financialgrowth.com $1400
Groomed.com $3000
HomeCleaners.com $3500
IceSkating.net $7000
ITemployment.com $3300
Learntogolf.com $1600
Loco.com $55,500
Partytoys.com $2600
Popuptrailers.com $3800
Staythin.com $3000
Stenography.com $15000
Studentoffers.com $2500
Toyfest.com $850
TrickorTreating.com $2400
UVdamage.com $600
VeryFast.com $5200

DomainConsultant.com will be in San Diego from April 23rd to the 25th for the 2009 GeoDomain Expo where we will announce the winner live! We hope everyone comes out to join us for some fun and sun, bidding and beach babes! Thanks again!