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Yahoo acquires IndexTools
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April 8th, 2008 by 
Jay Westerdal
Everyone has to wonder why Google has an analytics system and Yahoo does not. I predict that Yahoo will acquire IndexTools within the next month. The current analytics players are WebsideStory, Unica, Microsoft, Google Analytics, Clicktracks, HBX, Coremetrics, Indextools, and Omniture. With large companies like Google and soon to be Microsoft offering Analytics tools for free it is putting a real pressure on the independent for profit companies that are left. There is not much they can do when their customers leave for the better free products that the big guys offer. I am not going to say how I know…. well… Ok I will since it is a new product, “Registrant Alert” gave it away. There are signs that show Yahoo is acquiring IndexTools.com
. I am not going to say what the signs are but setting up a Registrant Alert allowed me to figure it out.
File this one under rumor until it is true but I am predicting you will not have to wait long until you hear the official announcement.
UPDATE: 24 Hours later. The announcement has been made and my prediction is reality! Not bad for predicting the future.
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Posted in Registrant Alert, Rumors, Yahoo |
8 Comments »
April 8th, 2008 at 1:21 pm
HBX was a product of WebSideStory, who changed their name to Visual Sciences in Feb ‘07, who was THEN acquired by Omniture officially this past January. So three of the above mentioned players are actually the same company. Clicktraks is not and never will be a ‘player’. Coremetrics continues to lose clients faster then they can sign new ones…..which leaves Google and Gates. Both have potential to do something in analytics at huge level, should they choose to, though if you look at the VS P5 technology Omniture acquired in the WSS/VS acquisition, they would have a lot of catch up work to do.
April 8th, 2008 at 2:19 pm
There’s another analytics player: Clicky (http://getclicky.com). Smaller, but more features and more useful in many ways. Heavy users might find it falling short, though.
April 8th, 2008 at 3:23 pm
If your new tool accurately predicts the acquisition of Indextools by Yahoo that is really amazing. However, your credibility is strained when in your post you demonstrate a complete lack of knowledge of the vendors and their positions in the space.
Nothing but love for your work, but seriously, just reach out and get some background.
UPDATE BY JAY: Well, let’s see what happens. But I think I know the future on this one. I am not going to give away the complete secret as to what terms I was monitoring for with “Registrant Alert” but we think we got it right on this one. BTW, I checked out WebAnalyticsDirectory.com
and I could not find a listing of all the Web Analytics companies out there. I may not know the space well, but I know what our system is telling me.
April 8th, 2008 at 3:45 pm
Westerdal is too rich to worry about credibility
UPDATE BY JAY: Ha, very funny. At least you made me laugh. It is a prediction. Hopefully it comes true.
April 9th, 2008 at 3:38 am
check out indextools.com
; sold to yahoo
UPDATE BY JAY: And it is official! I was 24 hours ahead of the news.
April 9th, 2008 at 5:03 am
If you checked WebAnalyticsDirectory.com
you would at least have seen that their list does include a little outfit called “WebTrends” which, after Omniture’s acquisition of WSS, is the #2 vendor in the space.
That doesn’t reduce the awesomeness of your prognostications. Congratulations. But web analytics has at least one professional association that would have given you a decent list.
April 9th, 2008 at 5:05 am
@Jay. Touche on webanalyticsdirectory.com
. And most importantly your prediction was spot on. Wow!
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