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Harmony.com is now for Sale
April 29th, 2008 by 
Jay Westerdal
We are exclusively listing Harmony.com
for sale. It is being offered at a $5 Million dollar reserve price. We will consider all creditable offers for the next two weeks. If you would like to place a bid, please contact me at “harmony [at] domaintools.com”. This is a fantastic generic domain with a lot of uses. This domain gets an incredible amount of traffic. This is a private auction. To participate you must apply. Earlier this year, Fund.com sold for $10 Million. I have no doubt this is a bargain deal. The current owner is looking to raise some money for a development project and is willing to let the domain go in our private auction process.
Domain: Harmony.com
Private Reserve Price: $5,000,000.
Contact: harmony[at]domaintools.com
Auction Date: May 12th
About DomainTools.com
DomainTools is the leading source for information on domain names and domain sales. The site has brokered and auctioned Millions of dollars in domain names over the last few months. DomainTools serves millions of customers a month and is ranked as a top 1000 website in the world.
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Posted in Domain Sales |
59 Comments »
April 30th, 2008 at 12:04 am
If it weren’t for the obvious similarity to “E-Harmony.com
”, the reserve would be more than ten times less.
April 30th, 2008 at 12:11 am
I don’t think this is a bargain at all. The auction should start at 500′000. If it is such a super domain name, the bidding will show how much it’s worth.
April 30th, 2008 at 3:23 am
Great domain! 4 years ago sold for $50k
April 30th, 2008 at 5:32 am
fund.com is infinitely more valuable than harmony.com
– i agree w/ the $500k reserve – $5mm is far too high
April 30th, 2008 at 6:05 am
Yeah, I’m thinking all of the traffic is from eHarmony.com
April 30th, 2008 at 7:33 am
haahahaaaahahahahaha funny
April 30th, 2008 at 10:24 am
I feel like there is major cheerleading going on for the auctions.. 5 million is out of bounds for a rational mindset..
why don’t you let the auctions determine the valuation rather than set a pie in the sky range and then do the cheerleading for the domains..
April 30th, 2008 at 10:25 am
It has become more like a scam to find the next victim.. err.. mean new owner..
April 30th, 2008 at 11:01 am
it will sell for more than 5 mil.
April 30th, 2008 at 2:24 pm
You have NO DOUBT that this is a bargin deal? Really? None?
Can I ask what qualifies this as such a bargin?
April 30th, 2008 at 3:26 pm
hypersubsonic.com is also up for sale
Email enquiries to contact@hypersubsonic.com
UPDATE BY JAY: Stop spamming. This is not a thread about your domain.
April 30th, 2008 at 4:22 pm
for $5?
April 30th, 2008 at 4:34 pm
HyperSUBsonic? Does that mean it moves way slower than the speed of sound? I don’t get it.
And why did you post your domain for sale here? I don’t get that either!
April 30th, 2008 at 6:12 pm
5 million i think is a tad high like 4 mil plus too much i would of thought Eharmony.com
would of been willing to purchase it for a much more reasonable sum like 500k and some stock ? because EHarmony exists it limits the scope of Harmony.com
i would think,but the Legal minds are more apt to make a more informed comment than i.but
i agree with the prior post,im sure this domain gets residual traffic giving it more value than many dictionary words but 5 mil for a undeveloped site seems alot especially not being privy to the parking stats and current revenue earnings so although we might think it alot the earnings might warrant it.I mean as we have stated Domains 1mil plus are few and far between but as far as i have always found out when funds are in need its a buyers market not a sellers so unless somebody just HAS to have this i wouldnt think it would go for anywhere near that much without serious regular repeat revenue streams
April 30th, 2008 at 8:34 pm
I think what chairmansecretariat is saying is it isn’t going anywhere fast, but there is some fast talking
May 1st, 2008 at 1:23 am
ya i don’t think hypersubsonic s really for sale, I think he was making fun of the reserve price, which as tm traffic goes, is way too high. Sure you could use the name in the generic sense, to give “harmony”, but as for conversion, you would NOT make your money back as it is dating traffic.
May 1st, 2008 at 11:46 am
The idea of this domain selling for almost twice as much as pizza.com
is almost laughable. Sorry … I completely agree with everyone else. If eHarmony didn’t exist, this domain would barely get 6 figures, and would never come close to 7 figures.
May 1st, 2008 at 1:11 pm
This sounds like one of those instances where the branded variant (e-Harmony)has driven up the price expectations on Harmony.com
. Rather like Flickr.com
driving up the expectations of Flicker.com
.
May 1st, 2008 at 2:36 pm
It’s the seller who sets the asking price and the buyer who sets the actual price. If harmony.com
sells for 5 million or more that’s okay by me. If it doesn’t sell he can hold it or lower the price.
They only made one harmony.com
domain. Nothing else is exactly the same domain. There’s nothing wrong with trying to get the most for an asset you’ll probably never own again. And something new (a product, presidential candidate, political platform, board game, philosophy, sandwich, etc.) might come down the pike tomorrow which will make the name even more valuable. Or priceless.
May 1st, 2008 at 2:52 pm
Logitech sells Harmony remote controls (which are awesome and you all need one even though they are expensive). So there is another buyer and driver of value for this name. If eHarmony and Logitech get in a bidding war for it maybe it will hit the reserve, but unlikely.
That assumes the seller and domain tools have given ample time for prospects to be aware of this name, and get the funding approved. If you want big companies to buy something for 5 mil they are not going to do it as an impulse buy.
May 1st, 2008 at 3:53 pm
Harmony could also be used for the name of a music company, though 5 mil seems a little pricey for a word in the shadow of eHarmony, which is currently under fire for its exclusionary tactics.
But a guy/gal can ask, no?
The market will decide.
I’m happy as a lark these days because I’m discovering that posting public domain literature can be lucrative.
I have a “Literary name” (long-dead white female) dot com, and to my complete surprise it’s picking up traffic, and I haven’t even developed it very much yet. What’s more the writer is in my area of slight expertise (and a lot of interest), so I’m actually having some fun developing it.
I also have Jay to thank for my last major domain purchase, a developing site that is doing very well traffic wise. That advanced auction feature was very helpful. This particular site is a passion for me, so I don’t even care about making a profit on it.
My point: one never knows how how a domain name will turn out for its owner.
I rather like the word “harmony,” but I don’t have 5 mil or even 500 thousand to toss around on a word (my poor husband is totally befuddled about the practice of bidding on and paying for “words.” Today, we bought a new paperback dictionary for $3.99, and THAT made him happy).
Ms Domainer
May 1st, 2008 at 4:36 pm
domain cheerleading. Thats a good one.
May 1st, 2008 at 6:12 pm
While I think that harmony.com
selling for much more than $250k is a little crazy, I really appreciate the positive spirit, open mindedness and optimism expressed by spambait and msdomainer. Hey everyone, let’s keep positive about this. After all, it’s good if the big giant companies blow all their profits on domain names and line the pockets of us little guys who saw around the corner and snapped a few good ones up!
But I say, make hay while the sun shines! If you all think this domain name scenario is going to keep going up and up and up, your bubble is going to pop, much bigger and harder than the dot com bust and the real estate bust put together…
This kind of thing only works for NOW because A) people think in terms of limitation and scarcity, and B) because in time new technology will erase the need for domain names that mean anything at all.
Consider scenario A) “open extension” or “operation free net” as I like to call it: Domain extensions will no longer be limited to the few .com .net and country codes that we have now, nor limited in length. Domain extensions will be opened up to anyone for anything, meaning ANY WORD OR NUMBER IN ANY LANGUAGE will be a legitimate extension, blowing open the entire market, relevelling the playing field and allowing everyone his or her own domain extensions. The new “rush” on registrations will be duplicate domains, like love.love
and free.free
and god.god
etc. With the supply far, far outstripping the demand OVERNIGHT all these 6 and 7 figure domain names will come down in price. The options for domain names will be virtually infinite.
Consider scenario B) “marketing renaissance” or “operation remarket” as I like to call it: Internet marketing will change almost entirely because the WAY IN WHICH WE SEARCH FOR AND RECEIVE INFORMATION WILL BE DIFFERENT. On television it doesn’t matter if your name is ABC, NBC or CBS- none of that has ANYTHING to do with why you are there on their station. What will the new methods of marketing and information gathering be? Okay, are you ready for this???? Syndication. Online business owners will create entire networks just like TV and radio where you will choose your “station” based on content and these massive conglomerates will own and/or comb and licnese from the net the choicest “programs” and deliver it right to you and completely save consumers the time and hassle of search and filter.
Instead of having to “guess” keywords and visit google or yahoo or ask and then click link after link, this information will be pre-screened and sorted, filtering out crap, hype, and irrelevancy and provide the consumer with quality nuggets of content rich data, which, by the way, will be available in multimedia format, just choose your potion- video, audio, text, or a combination like video with text subtitles.
New search engine formulas are already being used that return 10 or 20 high quality, targeted sites instead of the 10 million returned for keyword search by google currently. If your site of the future is producing quality content, it won’t matter if your domain is as complex and unmemorable as a federal FBI login password, because people will get the information you publish THROUGH YOUR INFORMATION BROKER or syndicate.
As internet users mature, we will no longer tolerate having to sift and sort to find what we want. We will simply tune in to a few of our favorite stations, and will gladly do it even at the expense of having the variety and choice we have now. If the information is solid enough, we will sacrifice infinite choice for acceptable reliability. Who has time for anything else?
So what do you think? The harmony channel? Maybe. Don’t bet on it though. I tell you what- let’s just go ahead and settle this thing out of court- I’ll give you $100,000 for harmony.com
and no one gets hurt okay?
May 1st, 2008 at 8:04 pm
Hi architecture,
I read with interest your concept of the future internet. Very interesting ideas but……..
I imagine there’s a finite number to how many TLDs are available or workable. Jay might know. I’ve never heard a number but it’s most likely related to the number and capacity of all the root name servers vs the ability of any one DNS resolver to hold a big enough root table as required to then hold enough root servers to then hold those unlimited TLDs.
Keep in mind the domain name service was originally designed to make it easier to find a specific machine on the internet. Instead of remembering and typing in an IP address or a “bang path” under UUCP you could use a easy to remember machine or domain name and a TLD. There were only eight common TLDs, the Pseudo TLDs, and the ARPA TLD back then.
Your concept means a user has to remember more variant names to find harmony.harmony
, god.god
, or was it hominy.hominy
and good.good
than
, god.com
, good.net
and hominy.biz
. Or is it still harmoney.com
, harmony.arpa
, harmoney.harmany
. Or Good.God.com.biz. Good.grief
! They’ll wind up visiting Google.hominy.google.help.me anyway.
harmony.com
There are “tricks” to force some resolvers to use a different root table but I doubt that is workable with most consumer TCP/IP connected machines. Maybe a IP tunnel, VPN system or something would bring a subset of your bigger TLD space into reality though within a subnetwork created for any “community”, information brokerage or syndicate.
As to your concept of information brokers or syndication. We sort of have that now. The users of the internet have their favorite providers, search engines, sources, and experts. They go to their favorite sites now to check for news and info then continue from there to shop and even to decide where to travel next.
When someone is on one of my sites and sees an ad for some store, reastaurant, theatre, or a post or new item they’ll often follow that. They feel somewhat safer within the community I or someone else they like have built and let that feeling of security guide them and like most real communities they hear of the problems on the streets and become street wise within the sites they radiate out from.
For some people it’s AOL, for others it’s a MySpace page, Domain Tools, maybe one of my sites, Google, another search engine or a meta search site. And it is probably slightly different each day.
So instead of syndicates and information brokers I think the site owners should be looking to make their sites as full of the info they specialize in as possible. Monetize that resultant traffic with responsible ads from reputable companies and work toward building communities. If you have 200 domains in various market niches you should be working toward linking all those sites to each other where there is a connection.
“As internet users mature, we will no longer tolerate having to sift and sort to find what we want. We will simply tune in to a few of our favorite stations, and will gladly do it even at the expense of having the variety and choice we have now. If the information is solid enough, we will sacrifice infinite choice for acceptable reliability. Who has time for anything else?”
This is where I agree with you but also see the search engines helping to sift and sort information for those “Interenet users (who) mature” as they reach outside the communities they frequent into uncharted teritory and later return to their home communities with stories of “wonders on distant shores”.
$100,000 for the harmony.com
domain for your “harmony channel”? You might have something there but that domain and that idea together probably just raised the value of the domain again.
May 2nd, 2008 at 3:30 am
What would harmony.com
be worth without the traffic it gets from people looking for eharmony.com
?
Now, that’s what it’s really worth.
Maybe 150k.
May 2nd, 2008 at 7:06 am
architecture – your comments, while interesting, will hardly work, and people will still do searches, as they won’t want censored content.
As for this being traffic to from another brand, I don’t think so, eHarmony.com
is popular, and people just forget the E. It is currently getting typo traffic from a dating brand, and Jay says “This domain gets an incredible amount of traffic”. That traffic is typo traffic, but that seems to be the basis for the asking price.
“This site reaches approximately 19,073 U.S. monthly uniques. The site is popular among a primarily older, mostly female following. The typical visitor uses eHarmony.”
http://www.quantcast.com/harmony.com
So as such, the 20,000 people typing his name a month are typo hits from eharmony, but, that does not mean that you can’t make a site about “Harmony” as in music etc, but I doupt that “traffic” that the site currently has would convert to sales. It would need to be branded as it’s own site, which if I was to invest 5M, I would not want to have to spend more on branding… Still a good name, just not at this price.
May 2nd, 2008 at 9:25 am
I don’t think an auction is the right way to go for this sort of property.
Perhaps using back channel contacts to eHarmony or some yoga related brand is a smarter approach. This way you can negotiate in a controlled environment that would ultimately benefit the seller/broker to actually get a lot more money than what someone may shell out at an auction, private or public.
Even if someone does shell out $5M for this domain, which I wouldn’t consider a very smart investment, it’s not like they can get away with flipping it anytime soon, or for a very long time either. It would be referenced in every ebay auction and media puff piece about the domain industry along with the usual suspects like Business.com
, Porn.com
, Fund.com
, Pizza.com
, etc. So really, everyone, domainers and non-domainers would marvel at the sale price, but the new owner would HAVE TO depend on their own means just to break even from their initial investment, which unfortunately for them, would take a long long time.
I love DomainTools (use it 24/7), and really respect Jay, but guys, you really shouldn’t let your emotions for what is “potentially” a big domain to broker. Keyword “potential”. I can “potentially” sell a domain for $5 Billion, but it doesn’t mean I will. I can “potentially” buy a site for a few mil, develop it, and sell it for 10x what I bought it for, but it doesn’t mean I will. I hate to say it, but whenever I see people selling websites or domains, and tack on the “potential” or “potentially” crap, I see it as a giant red flag or warning that says “Warning, the odds are probably against you, and unless you’re willing to really put in lots of time, cash and sweat, the ROI is probably not worthwhile”.
Just my 2 cents. Goodluck with the sale though.
May 2nd, 2008 at 1:37 pm
I think if porn.com
could not get the $7-million asking price last year, it’s going to be tough getting $5-million for harmony.com
… I agree that a lower reserve is justified – and let the bidding determine the true value of the domain
May 2nd, 2008 at 8:32 pm
Does anyone see the possibility of “boutique” TLDs taking off? At some point, it will probably become easier and cheaper to develop one’s own specialized TLD, such as .Doe (last name TLD) or .politics (specific topic). Of course, audience might be limited but very targeted.
I suspect that Google doesn’t care what your TLD is (unless it’s a known spammer TLD); a site will rank according to relevant and fresh content, so John.Doe
might rank very high.
Just thinking how the future unfold.
Ms Domainer
May 2nd, 2008 at 9:09 pm
It takes so long to get a TLD approved these days that would never happen.
The problem with new TLDs being created is domainers snap up all the good names. The main reason new TLDs are created is because all the good names are taken on the other ones.
May 3rd, 2008 at 4:00 am
Fairly new to this, i found a poker domain i like at sedo and its minimum bid is $100. Its got no hyphens and is two words pokerbrilliance.com
. is this good value? or would i be better creating my own which would have to contain hyphens. i havent been able to fnd another suitable 2 word combo that hasnt been taken already. Thoughts would be appreciated…
May 3rd, 2008 at 5:06 am
you know the one thing i think is funny people bashing domainers for buying up domains and selling at whatever price above registration(even other Domainers.i know i already made my comment on the price on this Domain but its my opinion i might think the owner or a buyer are NUTZ respectively for 5 mil but i fully respect that its their cash involved and their right to try and get what they want and think its worth and more power to both if it works for them)or sitting on Domains makes us evil cybersquaters as we all use real estate analogies to Domaining we the Domaining community have risked our hard earned cash to someday make cash and or Create a website we think would benefit somebody somewhere if it didnt why the heck would it make money or why would people go there ?on a Domain yet unlike real estate they keep popping out new TLDs to make money diluting somewhat the existing ones because the internet can reach almost anywhere we all need to remember that ANY Domain Could be worth a ton of cash depending on the CONTENT there,information/products/community/entertainment thats what really keep people coming back that equals the TRaffic to make a profit keywords draw natural Traffic content keeps them comming back.It
just seems to me that we as Domainers even without meaning to come across bashing our own like the general public bashes us we need to give feedback in my opinion that can be negative but need not sound like sour grapes because its not our Domain is all im trying to say. i also doubt that free structure web will EVER work in our lifetime the web like soceity needs structure and laws if anything just to Police it if they opened up anything and everything there would be no way to stem the tide of phishing/hate/counterfit/sociopathic content sites they can hardly track them down now.
May 3rd, 2008 at 10:10 am
ben_drake7 Says:
. is this good value?”
“i found a poker domain i like at sedo and its minimum bid is $100. Its got no hyphens and is two words pokerbrilliance.com
You seem to have your mind set on a poker site.
Not knowing there’s a website with that name, would you type PokerBrilliance.com
in a browser?
If you wanted to develop a poker site, would that name come close to what your theme might be?
If you can answer yes to either question then it’s a maybe. I can’t imagine a lot of type in traffic for that but you never know. And I don’t play poker so what do I know?
Poker Brilliance might be a good name for a poker tips and chat or talk site. There’s better domains but the price is probably very high.
Try Jay’s name spinner here and the name spinner over at DNZoom, too, before you decide. Seed it with “poker, winning, cards, etc.” And see what happens.
Also, if there was good traffic there already the price would probably be higher. But you never know.
May 3rd, 2008 at 10:21 am
Another tip for ben_drake7.
If you find a domain and it’s not registered you probably don’t want to tell anyone until you do get it registered or decide to forget it.
Same with bargain auctions or private sales. Don’t up the ante by exposing a name you want to other buyers.
May 3rd, 2008 at 8:12 pm
I think that harmony.com
has great potential, hundreds of uses, and will probably go for the hold price or more!
May 5th, 2008 at 6:59 pm
If some idiot throws 5 mil at that domain, that is good news for all of us who hold thousands because it suggests that investors at the high-end are massively over-valuing and that will push up prices at the low and mid ranges. Great.
Unfortunately, it won’t happen, no-one is that crazy and everyone knows that we’re about to experience a serious recession.
Personally, I’m holding back from releasing mine to auction until the Democrats get in and repair some of the damage so that we get another boom going – then prices like this will seem more realistic.
On the other hand, if by some fluke McCain gets in, sell your domains for whatever you can get and invest in weapons, oil futures and in the big winner, China.
May 5th, 2008 at 7:04 pm
Great domain
May 6th, 2008 at 6:41 am
Domain sale can fetch a whopping 40 Million Euro if it has business potential of 1 Billion Euro. Just look Microsoft bidding for USD 45 Billion on Yahoo makes a lot of sense. But someone push the luck away. Microsoft already withdrawn its bid.
So look at the business potential when considering buying domains.
May 6th, 2008 at 6:46 am
So what is your opinion on business potential of harmony.com
? Any ideas ?
May 6th, 2008 at 4:11 pm
Error: the figure should be 37.5 , not 45
May 8th, 2008 at 10:38 pm
OK. This is how it should be. 37.5 is being counter offered by Yahoo. Original deal from Microsoft was 33.
May 9th, 2008 at 10:40 am
Jay,
If you want to protect your readers, you might want to remove smsoom’s post (#37).
May 14th, 2008 at 5:43 pm
spambait85738 Says:
April 30th, 2008 at 4:34 pm
HyperSUBsonic? Does that mean it moves way slower than the speed of sound? I don’t get it.
>>>>> hypersubsonic refers to aircraft speed range capability from subsonic(below speed of sound Mach 1) to hypersonic speed (exceeding Mach 5).
>>>>> hypersubsonic.com
designs aircraft to cover this speed range.
And why did you post your domain for sale here? I don’t get that either!
>>>>>>> Just for jive talking
Hope this help.
contact@hypersubsonic.com
http://hypersubsonic.com
May 15th, 2008 at 6:32 am
So what happened to Harmony.com
? Did it sell?
May 27th, 2008 at 8:27 am
Check this out:
http://www.dnjournal.com/archive/domainsales/2004/domainsales08_10_04.htm
Perhaps 5 mil was a bit optimistic?
So, did it sell?
May 27th, 2008 at 7:44 pm
#46 = spam
May 27th, 2008 at 8:12 pm
Bettypeng,
Spamming on my blog will get you nowhere; I have enabled comment moderation, and you’ll just get zapped before you hit my comment section.
I also have your IP number.
Have a nice day.
Ms Domainer
June 28th, 2008 at 11:23 am
Well, how about those “Boutique TLDs”? (see comment #29)
For my more in-depth viewpoint on ICANN’s recent decision, see
http://www.msdomainer.com/2008/06/icann-and-boutique-tlds-good-news.html
July 18th, 2008 at 9:25 am
If any one gives 5 million at that domain tha t will be good for all of us.investers
are overvaluing and that will push up the price.
unfortunately, it won�t happen, no-one is that crazy and everyone knows that we�re about to experience a serious recession.
July 27th, 2008 at 6:15 pm
hypersubsonic.com now encompasses electrical electronic engineering, environmental technology and creative design, not only aerospace design and flight research. This update comment #43
July 28th, 2008 at 5:58 pm
In fact, hypersubsonic.com
now sold to Rekatronik Enterprise at undisclosed amount.
August 7th, 2008 at 12:04 pm
My buddy’s uncle owns FDA.com
and we have only had $250Kish offer.
We believe it is worth 10x that. I would believe FDA is worth more than harmony.com
Anyone interested?
November 28th, 2008 at 1:55 pm
Amazing domain name…harmony…it can have a buyer from just any background or any kind of business
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