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November 23rd, 2007 by 
Jay Westerdal
A few more Holiday domains are occurring this week. Yesterday I talked about ThanksGiving.com and today we have the biggest shopping day of the year celebrated by BlackFriday.com. Not many people are at work today so they are heading into the stores and getting the holiday kicked off by buying lots of Christmas goodies. I bet BlackFriday.com makes at least $50 on direct navigation traffic just today alone. That is enough to pay the yearly renewal bill.
Of course when the weekend is over we will head into CyberMonday.com. A closer look at CyberMonday.com and I noticed that it was powered by Shop.org. I had never heard of Shop.org but they were using the power of a generic domain to draw visitors to their site. You have to think that the people at Shop.org understand and appreciate domains because they have setup a dedicated site just for the people that direct navigate.
One has to wonder, is CyberMonday bigger then BlackFriday? I would suspect CyberMonday is actually much smaller. Wallmart out sells Amazon.com 300 to 1 easily. People just don’t buy online as much as they do in the real world. Perhaps that will change in the future, but not in the next 10 years for sure.
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Posted in Holiday |
November 24th, 2007 at 7:15 am
Check out this article related to CyberMonday.com from FastCompany:
http://www.fastcompany.com/articles/2007/11/cyber-monday.html?partner=rss-alert
UPDATE BY JAY: Correction made.
November 24th, 2007 at 7:18 am
Sorry, make that last post in relation to CyberMonday.com
- Jason
November 25th, 2007 at 10:06 am
Not the case of Shop.org, one of the biggest ecommercie consortiums, buying in on a generic domain. They made up the term cybermonday.
November 26th, 2007 at 9:01 am
Jay, check Snopes, too.
Cyber Monday is a myth. It was invented by online merchants to attempt to get publicity. There’s no truth to it at all.
And Matt Lauer just perpetuated the myth on the Today Show.
The world is full of sheep.
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