DomainTools Blog

This is not a Summer domain, but when Winter hits, this domain makes about $5,000 or $6,000 a month on ads. The Overture numbers are from January so you can see what we are talking about. A domain name with no content and no organic search engine traffic makes more money then you can shake a stick at. This is a domain that is only getting sold because the owner wants to develop some other domains and needs the money for other killer domains.

Snowboards.com is a natural store front for all the different snowboards. Microbrands are a new trend on the Internet and allow people to find the brands easier. As we have discussed earlier, when a company owns a Microbrand which is also a category term they do VERY well and generally spend zero on advertising. It is almost cheating to own this domain and hooking it up to a store that sells Snowboards.

To Bid on Snowboards.com please attend the DomainTools Live Auction. It will take place August 15th in Seattle during the last day of the Domain Roundtable. Bidders can also bid online. Please stay tuned for information on how to bid remotely.

UPDATE: Here are some actual stats on revenue for the domain:

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Snowboards.com
12.75pt;" class="xl27">Year	Month	Visits	Clicks	CTR	RPC	CPM	Revenue
12.75pt;">2007	February	8,979	9,356	104.20%	$0.32	$328.41	$2,948.82
12.75pt;">2007	January	12,509	10,602	84.80%	$0.36	$301.56	$3,772.16
12.75pt;">2006	December	17,213	16,624	96.60%	$0.39	$375.21	$6,458.42
12.75pt;">2006	November	15,760	16,169	102.60%	$0.29	$300.81	$4,740.81
12.75pt;">2006	October	23,563	9,320	39.60%	$0.23	$91.86	$2,164.56
12.75pt;">2006	September	16,323	6,277	38.50%	$0.19	$74.06	$1,208.96
12.75pt;">2006	August	9,436	4,760	50.40%	$0.16	$80.19	$756.72
12.75pt;">2006	July	7,728	2,871	37.20%	$0.15	$55.46	$428.59
12.75pt;">2006	June	6,637	1,751	26.40%	$0.17	$44.56	$295.75
12.75pt;">2006	May	17,783	1,886	10.60%	$0.19	$20.12	$357.72
12.75pt;">2006	April	20,467	2,157	10.50%	$0.25	$26.24	$537.08
12.75pt;">2006	March	24,086	6,445	26.80%	$0.28	$73.80	$1,777.60
12.75pt;">2006	February	23,006	13,924	60.50%	$0.30	$180.61	$4,155.13
12.75pt;">2006	January	24,995	15,748	63.00%	$0.29	$183.93	$4,597.39
12.75pt;">2005	December	20,310	26,505	130.50%	$0.30	$391.12	$7,943.59
12.75pt;">2005	November	16,080	19,064	118.60%	$0.28	$331.56	$5,331.52
12.75pt;">2005	October	12,070	9,022	74.70%	$0.18	$137.74	$1,662.54