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FrenchFries.com for $100,000
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August 9th, 2007 by 
Jay Westerdal
In the US, consumers eat an average of 28 pounds of French fires a year. That is over two pounds of French Fries a month. I wonder how many times in your life you will search for the food that you eat. I think FrenchFries.com is a natural domain to own. Whomever buys this domain, please report back when a fast food chain buys it from you for a Million dollars. Fast food stores spend millions of dollars advertising their French Fries in traditional media.
I give this domain a Buy and Hold rating. The adsense is not there for French Fries but this is a category killer that will demand a lot of money. If the Potato Industry misses this domain at auction they can just buy it in a few years from now from the current owner. 
We have a hidden treat later in this auction. CurlyFries.com is also up for sale at a “No Reserve” price of a $1000. I am estimating that Curly Fries are worth about 25% of regular French Fries. It will be interesting to see what happens with the bidding. What is the true price difference between a Curly Fry and French Fry? The market will decide.
To Bid on FrenchFries.com or CurlyFries.com please attend the DomainTools Live Auction. It will take place August 15th in Seattle during the last day of the Domain Roundtable. Bidders can also bid online. Please stay tuned for information on how to bid remotely.
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Posted in Domain Auction, Domain Roundtable, DomainTools Auction |
August 9th, 2007 at 9:12 am
Buy and Hold rating ? Jay is this really you writing these posts?
This domain has been held for 10 years. How much longer should the new owner expect to smoke his pipe in this dream of making a million ?
Also, I have never in my lifetime seen an advertisement for french fries.
UPDATE BY JAY: yep, it is me. You have never seen an ad for McDonald’s Fries? I have been told by the TV to Super Size them plenty of times in the past. I have not seen those commercials lately but I have seen them. I also hear the PR buzz about which Fries taste better.
August 9th, 2007 at 9:31 am
28 pounds of french fries? That’s insane!
Just out of curiosity, who would be the commercial user of FrenchFries.com? I don’t think the major sellers (BK & McD) would buy this, and I don’t think a producer would buy this name either.
If this name sells for $100,000, I will buy Jay 28 pounds of french fries
UPDATE BY JAY: I will take you up on that Elliot. I want my 28 pounds of Fries.
August 9th, 2007 at 9:47 am
There are a couple franchise businesses for french fries.
There are a couple multi-national companies that sell frozen french fries. I’m sure their annual advertising budget for french fries is $ xx millions.
Obviously, Adam would like to see the reserve lowered. Would he be a buyer then?
August 9th, 2007 at 10:02 am
I have no interest/desire/stake in seeing the reserve lowered. I do have an interest in the domain biz and “keeping it real”.
August 9th, 2007 at 10:13 am
Well if frenchFries.com doesn’t sell, there’s always Greasy.com
August 9th, 2007 at 10:31 am
2lbs/month? Ugh! …and since I rarely eat the things, that means that someone’s eating “my” fries…for a total of 4lbs/month…double ugh!
As for the value of this domain, I’m w/Jay. It will sell for much bigger bucks down the road….500k-1 mill is nothing to the end user marketplace.
Would be a great address for both radio and TV commercials for driving viewers to a company’s web site…
August 9th, 2007 at 11:18 am
Americans could not rename “French Fries” into “American Fries” during the bashing of the French, so, the name will be around for many generations to come, even if the fries were actually invented by the Belgians. And if you don’t see this, you are not strong enough.
August 9th, 2007 at 4:34 pm
I could see a big burger/restaurant chain using this domain for promotions.
August 10th, 2007 at 12:23 pm
I was VERY surprised to not see any ads come up for “French Fries” in Google, but I did see ads on yahoo and MSN, so that’s what the owner need to think about if they park it…
“Freedom fries” never really caught on but I’m going to see if “DeathFries.com” and “FriesFormalyKnownAsFrench.com” are registered…
August 10th, 2007 at 8:53 pm
I’m really surprised to hear that even the most seasoned domainers think and write only about ppc, conversion and flipovers, without a clear vision beyond. FrenchFries is a classic example of what this domaining business is, or WILL be about. And IMHO only Sahar is ahead now, not Marchex.
What does FrenchFries stands for ? A very popular side dish or a snack. Regardless of how many flipovers it may go through, FrenchFries.com will end up with a well funded startup having this briefly sketched business plan.
1. Mission To become the 1st choice supplier (then pre-processing) of the french fries for the food catering businesses (large events lunch/dinners, weddings etc.)
2. The offerings, based on many-to-many crossed lists, I can just name a few, as I am not a pro, its just common sense:
List 1 Kinds of potatoes
List 2 Shapes of cuts
List 3 Frying oils (from the vegetable 0% cholesterol up to the tastiest duck fat with a hint of truffles)
List 4 Delivery form (fresh, frozen, pre-cooked) While watching the Foodtv.com channel (no offence to the .tv guys eating FrenchFries) I learned that crispy fries you have in restaurants are fried twice, i.e. fried first, then cooled off, then fried again just before serving. What a great opportunity for this business !
List 5 Seasoning of choice
So, what is this fictitious plan of a Generic Domain business for ? A B2mbb company, with the B becoming the supplier/manufacturer for the mbb, Many BRANDED Businesses. Will the new Generic Brand ever conflict with the Established Brands in this scenario ? I think not, MD or BK etc. will never buy into FrenchFries.com because their offerings are ONE-KIND-OF-FRIES-ONLY forever. FrenchFries.com could not become a monopoly because the Brands can opt out anytime. Who wins ? EVERYBODY, but mostly the ordinary consumers in between.
crinu iliescu
crinux.com
August 11th, 2007 at 3:42 am
i see an advertising campaign for a fast food or chain restaurant around this domain - maybe a contest or sweepstakes -
go to frenchfries.com to enter and choose how you like your french fries.