DomainTools Blog

Some of you have noticed that we are selling a domain name called Junk Yard Dog.com in our Live Auction. The domain by itself is not worth much however it is attached to a killer company that makes a lot of revenue. This is not only a domain name but an entire company. The salvage and junk yard business is a huge business online and Junk Yard Dogs is leading the way. In fact it is listed number one on Google for the term “Junkyard” or “Salvage Yard”. So in terms that a domainer can understand, this is basically like buying Junkyard.com and SalvageYards.com combined; plus all the content; plus established revenue streams.

Here is a prepared statement from the owner:

Junk Yard Dog® has had steady growth over the last 8 plus years, and it has room to grow. JYD has maintained a membership of around 100 members for years and the cost of membership has risen from $45 / Month to $60 to $100 to $200 and now $300. Also, with the last increase, the price for brokers has gone to $500 / month. Old members were grandfathered in on the last increase. Some members (according to what they tell me) sell upwards of $40K per month using JYD’s services. A realistic value for this service could be in the $1000 / month range, as members receive between 25000 and 30000 requests for parts quotes per month.

Although to many members $1000 per month is too extreme, you must remember JYD is highly profitable with only 100 members and there are reportedly around 30,000 salvage yards in the US.

Another huge asset of JYD is its traffic. One major aftermarket auto part site is spending approximately 80 cents per visitor. With visitor numbers around 4000 per day, that makes potential traffic value at over one million dollars per year.

JYD also has its own searchable database of salvage yards including over 5000 salvage yards. This search feature allows entries to have priority of 0 to 10. A few of JYD’s members pay an additional $50 to $100 per month for higher placement in the results. This is a highly under used revenue stream considering there are between 50,000 and 70,000 searches per month. This search also has Google Adsense.

JYD has one site wide advertiser paying $1500 to $2000 per month that has been advertising since September. Another advertiser pays $800 per month to advertise on the home page and to have a banner in rotation. This is all expandable and can increase revenue substantially.

It takes years of hard work to organically rank websites in search engines; JunkYardDog.com has done exactly that, they rank number one for these keywords at Google (just to name a few):

• Junkyard Search
• Salvage Yards
• Junkyard
• Junk Yard
• Salvage Car Parts
• Used Auto Parts Dealers
• Looking For Car Parts

This is a turn-key business that requires little work to administrate. There are no full-time employees of the company and most everything is automated. Bobby Newell is selling his company so that he can look after & grow another business. The website makes about $20,000 a month right now so this is a great asset to own. For more information on the how the website works and full financials please use the login information below:

Username: custone
Password: cust1815
http://www.jydonline.com/auction/

If you have any further questions regarding the company please call Bobby directly at +1-800-844-9440.

To Bid on this Company/Website please attend the DomainTools Live Auction. It will take place August 15th in Seattle during the last day of the Domain Roundtable. Bidders can also bid online. Please stay tuned for information on how to bid remotely.