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Over $100K+ domains at Auction
June 24th, 2007 by 
Jay Westerdal
The 16 huge names that sold for over $100,000 at the auction this week represent $8,030,000. The other 99 domains represent about $2 million dollars in sales. We see the 80/20 rule come out in full force here. 20% of the domains were huge and made up 80% revenue. Then the remaining 80% of the domains made up the remaining 20% of the revenue. This 80/20 rule generally happens in all businesses. If you don’t know what your 80/20 is then take a look around. On other news I was shocked that Seniors.com sold but I want to congratulate Page Howe. I think he got an Excellent price for this domain! I also think Charters.com for $140,000 was the best buy of the whole auction. It was cheap in comparison to everything else and I think is the best domain per dollar spent.
| Free Credit Check.com & Credit Check.com | $3,000,000 | Reports say the two domains net $37,000 per month. So this sale was for just under 7 years revenues. |
| Seniors.com | $1,800,000 | No revenue numbers were shared. I am surprised about this sale. |
| Cardiology.com | $550,000 | High Ticket item. Super category type domain. |
| Car Sales.com | $400,000 | Generic domain, two words. High Ticket Item. |
| Bald.com | $400,000 | One word generic. Expensive industry. |
| Text.com | $300,000 | Text messages are huge. This generic keyword domain is well worth it. |
| Locals.com | $250,000 | I think Local.com would sell for several million, so in comparison this is good. It was all about tense on this one. |
| Spices.com | $220,000 | Multiple things can apply to this word. I like this buy because there are a lot of niche spices and this can be a full blown commerce site selling all those spices. |
| Clock.com | $175,000 | Clocks would be better. It is all about Tense. Good domain though. |
| Psychologists.com | $160,000 | Very expensive doctors. I could see a very good directory of psychologists here. I like this domain for this price. |
| Mega Yachts.com | $150,000 | High Ticket item. I love it. |
| Charters.com | $140,000 | The best buy of the auction. Super cheap price. Wow. Killer name. |
| Lips.com | $135,000 | Plastic Surgery type of website. Big Ticket again. |
| Blogging.com | $135,000 | Blogging.com is a natural big site if it has just a little bit of development. The name is memorable and will be a brand people will choose given other bad names. Blogs attract a lot of traffic so it will be a double fold win for the developer. |
| Note.com | $115,000 | Money Term. I was tempted to buy this one. Short and sweet. |
| Bulk.com | $100,000 | Generic Size Thing. This was bought for Brand and not for PPC for sure.. |
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Posted in Auction Results |
June 24th, 2007 at 4:33 pm
helal sana adanal? celal domainlere bak hey yavrum
June 24th, 2007 at 9:17 pm
I initially thought the sell of CreditCheck.com and FreeCreditCheck.com was a little pricey, but knowing now that the domains bring in $37,000 in monthly passive income….I have to say it is a good buy. I looked at the traffic stats using compete.com and it is estimated that those domains combined receive roughly 10,000 unique visitors a month. That equals about $3.70 per unique! It seems that this name converts very well with credit reporting affiliate programs.
Jay, thanks again for following up on these auctions to bring us some great analysis!
July 24th, 2007 at 6:59 pm
Seniors for $1,800,000 No revenue, Becuase there is none.
Surprised about this sale; no I just want the Suckers name who bought it. I will sell him Oldfarts.com for 450,000$ Thanks Jay
August 9th, 2007 at 2:20 pm
It may be that Seniors was bought not for what it makes now (reportedly zilch), but for what it will make in the near and more distant future given that the baby boom generation is getting into the seniors years: most of them educated with time and money to spare and spend. On that basis, I think Seniors is a very good investment.
I am a bit puzzled that most people look at domain value mainly based on historical data and very few on present potential and future value. As we know, past history does not necessarily means future success. Trends in consumer behaviour are changing continuously and only a few trained eyes can spot the future mainstream business.