DomainTools Blog

Michelle Miller joins Name.com as their new Chief Operating Officer. Bill Muskin is the current CEO of Name.com and has a lot to say about the deal. Michelle was also the former COO of BuyDomains before she helped sell it to NameMedia two years ago for a reported $65+ Million. Michelle was instrumental in building the value at her former company and will be working on a lot of new ideas for Name.com in the future.

Name.com is in an excellent starting point for Michelle to start her work, they have several hundred thousand domains under management and thousands of customers. With the influx of new ideas that she will bring to the company they expect to take the sleepy registrar and turn it around into a juggernaut. Name.com is arguably the second best domain name for our industry right behind Dotster’s Domain.com. The domain Name.com has more intrinsic value because it is so general. If a domain ever gets replaced with another name it will still be called a name. A name will always be called a name no matter if they are selling domain names, URL names, or ID names.

However Name.com is hard to find in Google organically, for the query “Name” they appear 5th. Name.com is a brand that is hard to market because it is so generic. The secret they have is that it is easy to remember and easy to share virally.