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PopFly.com hidden until last minute
May 18th, 2007 by 
Jay Westerdal
Microsoft unveiled PopFly today. It is some fancy website that creates mashups, but I was more interested in their new domain name then the product.
The domain did not show any signs Microsoft owned it until today. We checked the Whois History and yesterday it was registered to William McCarthy from Emeryville California and has since he first registered it in May of 2000. Not even the name servers changed until today. This shows that Microsoft is very aware they should not leak secrets via DNS. A lot of Public companies still do not realize every DNS change they make is logged by us. We use Name Server Spy to watch every domain that touches Microsoft’s DNS server so perhaps they are aware people watch them. A lot of companies still haven’t figure this out yet, so do us a favor, don’t let them know .
This is one of the first times Microsoft picked a product name that doesn’t sound so corporate. It is still a bad name, but at least it is easy short and catchy. Just go to PopFly.com. Microsoft didn’t register this domain new, they bought it from the owner. This also shows the after-market is live and well but they didn’t buy the domain from an after-market site, they bought it from the owner. Most sales in the after-market are direct sales.
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Posted in DNS Detective |
May 19th, 2007 at 10:05 am
It’s interesting to see companies more aware of what their dns records can give away. It’s definitely making it harder to play web detective as companies become more savvy.
Your must stumble across some very interesting DNS associations and patterns with your monitoring.
May 19th, 2007 at 3:24 pm
Note also it seems like the are using popfly.ms
http://neosmart.net/blog/2007/get-your-own-microsoft-domain-today/
Sahar