Yahoo Panama falls short
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April 17th, 2007 by
Jay Westerdal
Yahoo Panama launched in January and now the first quarter results are being reported. There were a lot of expectations around the Panama project. Yahoo was trying to create an Ad platform that would catch up to Google system. Yahoo even came up with their great code name Panama. Now that the first quarter’s numbers are in, Wallstreet was expecting earnings of 11 cents a share but they were only 10 cents a share. That is a difference of $300 Million Dollars. Yahoo CEO Terry Semel jumped in on the conference call and said that the new Panama ad system will begin contributing financial results in the second quarter. Let’s see if he was covering his butt or it actually happens next quarter.
Interesting Facts from the Report were:
- 477 million unique users.
- 238 million active registered users.
- 4.64 billion Page views.
- 16,500 fee paying customers, up 24 percent from a year ago.
- 11,700 employees at the end of the first quarter, up 16 percent from a year ago.
- 88 cents Revenue per average unique user per month, down from 95 cents a year ago.
- $92.8 million from US Consumers, down from $137 million a year ago.
- $76.2 million from International Consumers, up from $64.3 million a year ago.
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3 Comments »
April 17th, 2007 at 3:55 pm
Even with International consumers rising, while the US decreasing, Yahoo continues to put the international market in 2nd place. Are you a quality publisher and want to work with Yahoo? You can’t.
No problem. Google is smarter than that and that is why it’s the leader.
April 17th, 2007 at 8:26 pm
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