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Splenda registers hundreds of negative domains
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March 15th, 2007 by 
Jay Westerdal
Splenda wants to shortcut any free speech or backlash to their product by registering all the negative domains. It all started back in the 90’s when AOLsucks.com successfully defended its use of the Trademark of “AOL” in its name and established the legal precedent (BTW, AOL bought AOLsucks years later). Courts have found that the sucks appended domain names do not confuse the consumer, and their registrants have a right to voice criticism. To proactively combated this, companies with big brands now find it common to register the domains before critics do. But when reading the list of domains that Johnson & Johnson registered it looks like they predict bad side effects or that their product may be dangerous. Creative names like Splenda Side Effects.com, Splenda Dangers.com, Splenda is not Safe.com, and Victims Of Splenda.com are thought up by the marketing team at Johnson & Johnson. It looks like J&J was late to the game because the more obvious negative domains are owned by critics like sucks and kills. However J&J decided to register the .NET versions instead. The cost of the domains is nothing compared to the legal or PR battles that could take place if a critic successfully uses the domain name. Large companies should make it a proactive practice to register negative domains while they are still in the branding phase of their product.
Johnson & Johnson owns:
Splenda Sucks.net, .org, .biz, .info
Splenda Kills.net, .org, biz .info
Splenda Truth.com , .net, .org, .biz, .info
Splenda Poison.com, .net, .org, .biz, .info
The Dangers of Splenda.com, .net, .org, .biz, .info
The Facts About Splenda.com, .net, .org, .biz, .info
The Splenda Dangers.com, .net, .org, .biz, .info
The Splenda Facts.com, .net, .org, .biz, .info
Victims of Splenda.com, .net, .org, .biz, .info
The Truth about Splenda.net, .org, .biz, .info
The Splenda Truth.com, .net, .org, ,biz, .info
Splenda Toxicity.com, .net, .org, .biz, .info
Splenda Toxicity Center.com, .net, .org, .biz, .info
Splenda Victims.com, .net, .org, .biz, .info
Splenda Health.com
Splenda and your Health.com, .net, .org, .biz, .info
Splenda and your Family.com, .net, .org, .info, .biz
Splenda Myths.com, .net, .org, .biz, .info
Splenda Alert.com, .net, .org, .biz, .info
Splenda Facts.com, .net, .org, .biz, .info
Splenda Safety.com, .net, .org, .biz, .info
Truth about Splenda.info, .biz
Splenda Side Effects.com, .net, .org, .biz, .info
About Splenda.com
All about Splenda.net
Banon Splenda.com
Bitter truth about Splenda.com, .net, .org, .biz, .info
Facts about Splenda.com, .net, .org, .biz, .info
Myths about Splenda.com, .net, .org, .biz, .info
Official Splenda Site.com, .net, .org, .biz, .info
Splenda Dangers.com, .net, .org, .biz, .info
Splenda Diabetes.com
Splenda is not Safe.com, .net, .org, .biz, .info
Splenda is not so Sweet.com, .net, .org, .biz, .info
Splenda Sucralose.com
The Truth about Splenda Safety.com, .net, .org, .biz, .info
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Posted in Defensive Registrations |
March 15th, 2007 at 2:18 pm
I see they are leaving the pro Splenda domains open for the public to register as ILoveSplenda.com, SplendaRocks.com and SplendaIsGoodForYou.com are still available. The question now is will anyone ever want to register these?
March 15th, 2007 at 3:04 pm
I wonder which ones they didnt get in time. They forgot ones like splenda shrinks your thymus gland.com
October 14th, 2007 at 3:53 pm
Several months ago I began to have some memory problems and it was getting worse and worse. It got to where I would get in my car and have to turn around and go home because I couldn’t remember where I was going. Scary.
I went to see a neurologist and one of the first things she asked me was if I was using any artificial sweeteners. I said, Yes Splenda. She started noding her head and told me, it has a cloride base and it’s causing a lot of problems for a lot of people. Naturally I stopped using it and even threw away by big Costco bag of it into the garbage. It doesn’t surprise me a bit that many of those domain names they have purchased refer to Splenda’s efects. The fact that their not volentarily pulling it off store shelves indicates that they have no concience about the damage their doing. I hope the courts show them no mercy. This is why we need to elect someone like Ron Paul. Big corporate is killing us.