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Porn.com at Domain Auction in Las Vegas
March 7th, 2007 by 
Jay Westerdal
At the Moniker/Traffic domain auction today Porn.com was up for sale and the reserve price was $7,500,000 but failed to sell. The bids increased to within a few hundred thousand of actually selling. The room was filled with anticipation as the name got bid up from the starting bid of $5,000,000. They say the Internet was built for porn and a new report from the Interactive Advertising Bureau and Pricewaterhouse Coopers proves it. They say $16.8 billion was spent in 2006 and has a whooping growth rate that remains above 30% a year!
Here are some details the owner of Porn.com gave to the crowd:
- Averages 26,000 clickthroughs per day to paid ads.
- Earns between $2000 to $4000 per day
- Averages 50,000 unique visitors per day
I predict this name will be back at Auction soon and the price will have increased. Someone could have stolen a great name for only $7.5 Million today.
Current homepage of Porn.com
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Posted in Domain Auction, Domain Industry |
March 10th, 2007 at 1:51 pm
Jay I don’t think the reserve was 7.5m
It’s been said in a few other places that the reserve was 8.6m
March 10th, 2007 at 4:22 pm
Adam, I will take your word on it. It seemed to me like Monte was pushing hard for 7.5M like it would have made a difference and actually met a reserve at that ammount. Seems strange to push so hard on a bidder if it would have not sold it.
Do you know if this domain was finally sold in a private deal after the auction?
Another note I was sitting next to Rob Hall and I let him know the domain was at his Registrar, he looked surprised and happy when he found out.